Paul Pon Raj

Freelance · SEO & WordPress

Freelance SEO Specialist & WordPress Developer

Freelance SEO specialist with seven years in WordPress development — plus APIs and scaling for IoT and single-board computers like Raspberry Pi.

About

Technical SEO and WordPress are the core of my work; I also build and harden HTTP APIs for Linux boards and small-device deployments when the job calls for it.

B.A. in English Language & Literature

  • SEO & discoverability

    Crawl coverage, structured data, page speed, and analytics tied to business goals rather than vanity metrics.

  • WordPress (7+ years)

    Custom themes and plugins, multisite, headless setups, and migrations with attention to redirects and indexing.

  • IoT & edge APIs

    HTTP and event-style interfaces for Raspberry Pi and similar boards: authentication, device state, and sensible limits under load.

Skills

Tools and topics I use week to week

SEO & growth

  • Technical SEO
  • Core Web Vitals
  • Schema / JSON-LD
  • Analytics & GSC
  • Content architecture

WordPress & web

  • WordPress (PHP)
  • Headless WP
  • Performance tuning
  • Hosting & CDNs

APIs & edge

  • API design
  • Node / Python
  • MQTT & messaging
  • Linux on SBCs
  • Observability basics

Contact

SEO, WordPress, or APIs on small hardware. Hire Me opens WhatsApp.